Brand equity conceito citações

Brand equity é o valor intangível que uma marca possui, representando a percepção positiva que os consumidores têm em relação a ela. A seguir, algumas citações sobre brand equity:

1. "Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company." - Christopher Betzter

2. "Brand equity is the value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent." - David Aaker

3. "Brand equity is the most valuable asset a company has." - David Haigh

4. "Brand equity is the value of a brand, based on the extent to which it has high brand loyalty, name awareness, perceived quality, strong brand associations, and other assets such as patents, trademarks, and channel relationships." - Philip Kotler

5. "Brand equity is built by consistently delivering on your brand promise through all brand touchpoints." - Bernard Kelvin Clive

Essas citações destacam a importância do brand equity como um ativo valioso para as empresas, construído através da consistência, qualidade e percepção positiva da marca pelos consumidores.