Branding citações
1. "Your brand is what other people say about you when you're not in the room." - Jeff Bezos
2. "Branding is not just about being seen as better than the competition. It's about being seen as the only solution to your audience's problem." - John Morgan
3. "Your brand is a story unfolding across all customer touchpoints." - Jonah Sachs
4. "Branding is the art of becoming knowable, likable and trustable." - John Jantsch
5. "Branding is the process of connecting good strategy with good creativity." - Marty Neumeier
6. "A brand is a voice and a product is a souvenir." - Lisa Gansky
7. "Branding is the process of giving a meaning to specific company, products or services by creating and shaping a brand in consumers' minds." - Philip Kotler
8. "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." - Jeff Bezos
9. "Your brand is a promise to your customers... a promise of quality, consistency, competency, and reliability." - Jason Hartman
10. "Branding is the art of aligning what you want people to think about your company with what people actually do think about your company." - Jay Baer