Citações david ogilvy

1. "The best ideas come as jokes. Make your thinking as funny as possible."

2. "The consumer isn't a moron; she's your wife."

3. "Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine."

4. "The more informative your advertising, the more persuasive it will be."

5. "The best ideas come as jokes. Make your thinking as funny as possible."

6. "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

7. "The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."

8. "The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."

9. "The best way to get a good idea is to get a lot of ideas."

10. "I do not regard advertising as entertainment or an art form, but as a medium of information."