Citações de alan cooper

1. "Designing an interface without knowing the audience is like writing a love letter and addressing it 'to whom it may concern.'"

2. "The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to 'make the invisible visible.'"

3. "Good design is not about making things pretty, it's about making things work."

4. "The best interface is no interface."

5. "Design is not just what it looks like and feels like. Design is how it works."

6. "If you think good design is expensive, you should look at the cost of bad design."

7. "The more you engage with customers the clearer things become and the easier it is to determine what you should be doing."

8. "The key to great design is capturing the spirit of the client and the essence of the space."

9. "Designing a product is designing a relationship."

10. "The user's perception is your reality."