Citações de copywriters

1. "A copywriter should have an understanding of people, an insight into them, a sympathy toward them." - George Gribbin

2. "Copy is a direct conversation with the consumer." - Shirley Polykoff

3. "The best copywriters are the ones who understand the customer’s pain points and can articulate how the product or service will solve them." - Neil Patel

4. "Copywriting is the art of selling with words." - Unknown

5. "The most powerful element in advertising is the truth." - William Bernbach

6. "Copywriting is a mental process... the successful copywriter is a man who can create mental images through words." - Joseph Sugarman

7. "The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace." - David Ogilvy

8. "Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone." - Fairfax Cone

9. "The best copywriters are the ones who can put themselves in the shoes of their audience and speak to them in a way that resonates." - Joanna Wiebe

10. "The most effective way to do it, is to do it." - Amelia Earhart