Citações de jay conrad levinson

1. "Marketing is not an event, but a process... It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely."

2. "The best advertising is done by satisfied customers."

3. "The more informative your advertising, the more persuasive it will be."

4. "Your marketing strategy should be built around the customer, not the product."

5. "The essence of marketing is thinking big, and acting small."

6. "The key to successful marketing is to understand your customers' needs and wants, and then deliver a solution that meets those needs."

7. "Marketing is no longer about the stuff that you make, but about the stories you tell."

8. "The most powerful element in advertising is the truth."

9. "Your customers are your best marketers. Treat them well and they will do your marketing for you."

10. "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."