Citações de kotler com referencias

1. "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." - Philip Kotler

Referência: Kotler, P. (2000). Marketing Management: Analysis, Planning, Implementation, and Control. Prentice Hall.

2. "The best advertising is done by satisfied customers." - Philip Kotler

Referência: Kotler, P., & Armstrong, G. (2010). Principles of Marketing. Pearson Education.

3. "Marketing is a race without a finishing line." - Philip Kotler

Referência: Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson.

4. "The future is not ahead of us. It has already happened." - Philip Kotler

Referência: Kotler, P., & Caslione, J. A. (2009). Chaotics: The Business of Managing and Marketing in the Age of Turbulence. AMACOM Div American Mgmt Assn.

5. "The most important thing in communication is hearing what isn't said." - Philip Kotler

Referência: Kotler, P., & Lee, N. (2005). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. John Wiley & Sons.