Citações de kotler e keller

1. "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." - Philip Kotler

2. "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Philip Kotler

3. "The most important thing in communication is to hear what isn't being said." - Philip Kotler

4. "The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner." - Philip Kotler

5. "Building a brand is not an end in itself but a means to an end. The end is brand equity." - Philip Kotler

6. "The best advertising is done by satisfied customers." - Philip Kotler

7. "Marketing is a race without a finishing line." - Philip Kotler

8. "The art of marketing is the art of finding, developing, and profiting from the difference." - Philip Kotler

9. "A brand is a set of associations that a person (or group of people) makes with a company, product, service, individual, or organization." - Kevin Lane Keller

10. "Strong brands are able to go beyond the functional benefits and create emotional connections with consumers." - Kevin Lane Keller