Citações de livros de crm
1. "Customer relationship management is a comprehensive strategy and process of acquiring, retaining, and partnering with selective customers to create superior value for the company and the customer." - Barton Goldenberg, "CRM in Real Time: Empowering Customer Relationships"
2. "The goal of CRM is to create a seamless customer experience across all touchpoints, from marketing and sales to customer service and support." - Paul Greenberg, "CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time"
3. "CRM is not just a technology, it's a mindset that puts the customer at the center of everything a company does." - Jon Anton, "Customer Relationship Management: A Databased Approach"
4. "Successful CRM is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price, but as a differentiator." - Frederick Newell, "Customer-Centric Marketing: Supporting Sustainability in the Digital Age"
5. "In the age of the customer, the most successful companies are those that prioritize building strong, lasting relationships with their customers through personalized experiences and exceptional service." - Martha Rogers and Don Peppers, "Extreme Trust: Honesty as a Competitive Advantage"