Citações de michael porter em competitive strategy

1. "The essence of strategy is choosing what not to do."

2. "Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value."

3. "Competitive strategy is not about being the best, but about being unique. Competing to be the best in business is one of the most misguided goals in strategy."

4. "The competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value."

5. "Competitive strategy is the search for a favorable competitive position in an industry, the fundamental arena in which competition occurs."