Citações de neumaier the brand gap

1. "Branding is not just a product, it's also a feeling, an emotion, a promise, a vibe. It's the essence of what makes a brand unique and memorable." - Neumeier, The Brand Gap

2. "A brand is not what you say it is, it's what they say it is. It's the perception that lives in the minds of your customers and prospects." - Neumeier, The Brand Gap

3. "Branding is about creating a meaningful connection with your audience, not just selling a product or service. It's about building trust, loyalty, and a sense of belonging." - Neumeier, The Brand Gap

4. "Your brand is not your logo, your website, or your advertising. It's the sum total of all the experiences people have with your company, both online and offline." - Neumeier, The Brand Gap

5. "In today's crowded marketplace, a strong brand is essential for standing out and attracting customers. It's what sets you apart from the competition and creates a lasting impression." - Neumeier, The Brand Gap