Citações bibliográficas sobre segmento de mercado

1. Kotler, P., & Armstrong, G. (2018). Princípios de marketing. Pearson Education.

2. Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. Simon and Schuster.

3. Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. Free Press.

4. Day, G. S. (2011). Closing the marketing capabilities gap. Journal of Marketing, 75(4), 183-195.

5. Christensen, C. M. (1997). The innovator's dilemma: When new technologies cause great firms to fail. Harvard Business Press.