Citações de kotler e keller sobre marketing

1. "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." - Philip Kotler

2. "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Philip Kotler

3. "Marketing is not the art of selling what you make but knowing what to make." - Philip Kotler

4. "The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner." - Philip Kotler

5. "Marketing is about identifying and meeting human and social needs. One of the shortest definitions of marketing is 'meeting needs profitably'." - Philip Kotler

6. "The most successful companies are those that are able to create and deliver superior customer value over time." - Kevin Lane Keller

7. "Building strong brands is all about creating strong, favorable, and unique brand associations in the minds of consumers." - Kevin Lane Keller

8. "A brand is more than a name or a logo. It is a promise to deliver a specific set of features, benefits, services, and experiences consistently to buyers." - Kevin Lane Keller

9. "Successful marketing is all about creating, communicating, and delivering value to customers in a way that enhances their lives." - Kevin Lane Keller

10. "The key to successful marketing is understanding the needs and desires of your target customers and delivering products and services that meet those needs in a way that is better than the competition." - Kevin Lane Keller