Citações peter drucker

1. "The best way to predict the future is to create it."

2. "The most important thing in communication is hearing what isn't said."

3. "Management is doing things right; leadership is doing the right things."

4. "The entrepreneur always searches for change, responds to it, and exploits it as an opportunity."

5. "The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product."

6. "The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic."

7. "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

8. "The most important thing in a communication is to hear what isn't being said."

9. "The most valuable assets of a 20th-century company were its production equipment. The most valuable asset of a 21st-century institution, whether business or non-business, will be its knowledge workers and their productivity."

10. "There is nothing so useless as doing efficiently that which should not be done at all."